Avatar

After watching Avatar I found my self once again looking back on the semester and considering the constant changes that occur in media presentation along with the how the 3-D technology works as a way to immerse the audience into the film itself as a supporting character.

This use of technology helps make the movie what McLuhan would consider "cool." With the audience completely emerged into the film visually, the story takes hold and finishes off the viewer. Its use of warm colors and majestic creatures paired with the cool blue color of the skin of the aliens captures the audience and allows them to truly feel the journey unfold.

With the way Cameron wrote the film, the thematic issues did not seemed forced, as they are quite poignant. Issues such as imperialism, exploitation, race issues and economic struggles that come to head with the nature verses technology conflict. The constant evolution of technology has been wreaking havoc on the print culture and it seems to be branching out into the film industry.

However this seems to lead into another problem, a problem that exists with the lack of technology that appears at home. For a movie that was so expensive, to create and film, $300 million ,the money to have payoff needs to happen in the theater. Home theaters do not have the 3-D technology to be able to support the 3-D special effects, and this will be the undoing of the film. Without the unbelievable experience the theater experience creates with he 3-D effects the dvd and blu-ray sales will not be as elevated as possible.

Cameron has a vision of the future technologies which include curved computer screens that the user sits inside the curve and can have panoramic views as well as peripheral views. This works as a way to bring the user inside the work, most likely creating a more functional and diligent worker. When some fills their surroundings with work the more they will feel the need to work hard to remove all their work from the screens. Some other technologies that were predicted for our possible future include, the now clinched, 3-d hologram. These possibilities are interesting because they create another way to pass on information. with multiple view points, and advantages, one can process more information quicker. Now this posses another question, what new forms of media will be in place when these new displays are created? Where will social medias be? Will Google be the first to create 3-D searches and data reproduction? Will things like Google world have topographic depictions of land? Will this take the place of land surveyors?

Just some last thoughts i had after seeing a new film, using new technologies that have changed the face of the film industry.