For small independant start ups trying to make a name for themselves what better way is there to generate publicity than letting other companies, in your field, do your publicrelations and marketing for you. The "Steal Our Stories" section can definately help spread the word of ones journalistic integrity.
"You can republish our articles and graphics for free, so long as you credit us, link to us, and don’t edit our material or sell it separately.
We’re licensed under Creative Commons, which provides the legal details. (The license says “no commercial use.” We’re fine with ads appearing on the same page as republished stories, but you can’t resell the stories or sell ads specifically targeted to them.)"
As long as the credit is given and links back to the original source are made tis seems like a real tool to helpd drive readership toward the site. It seems likeit would be beneficial for both parties that could lead to better relationships going forward that could help in the long run when it comes to larger or more diverse stories.
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